Brand Story
By mothers for mothers, each garment’s functionality is articulated with the need of a pregnant and nursing mother in mind. Each fabric, print, zipper and other aspects of the outfit is carefully crafted to produce an outfit that will take a mother from pregnancy to postpartum with our hidden nursing access. We want every woman to feel as confident when pregnant as they were before.
We started out as a small store catering to customers in Singapore. But now we are so much more – we distribute our clothing pieces worldwide – Algeria, Brunei, Cambodia, Hong Kong, Macau, Malaysia, Panama, China, UAE, Europe and the U.S. are just some of the regular locations we ship to.
You see, a lot of women from all over the world are having a difficult time finding beautiful, comfortable and lasting maternity and nursing wear. We have become a gateway for connecting, loving, encouraging and sharing the stories of mothers all over the world. Possibly most importantly, supporting women from all walks of life, all areas, and all demographics. Together we are helping foster independence and in our own little way, make every woman’s pregnancy journey more enjoyable and beautiful.
A Message from our Founder